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inspirED Social Entrepreneurship Program

& Workshop Series

Program Teachers











Renée Boey

Head Teacher


Renee taught as an IB English and Humanities teacher at The ISF Academy and has coached debate, public speaking, and personal statement writing for over a decade. She is passionate about helping students find what moves and excites them and putting their talents to good use.  Renée designed the inspirED Social Entrepreneurship Program to give students exposure to how individuals and organizations can create social impact and greater value with tools such as the Business Model Canvas, pitching skills, design thinking, and qualities such as grit and empathy.


Renee won the Rector’s Medal for service to the community from St. Paul’s School in Concord N.H. and she has a BA Hons in English from Harvard, where she was the Director of the Philips Brooks House Citizenship Program.  She has continued to develop professionally through the IB Organization, the Harvard Graduate School of Education’s Project Zero Institute, and she obtained an MPhil in Renaissance Literature from Cambridge and her PGDE from The University of Hong Kong.  


Renée helped develop the curriculum for CoCoon’s Student Training in Entrepreneurship Program and has been a workshop facilitator for the Kids4Kids Powered by Youth Forum for the past two years.  She is the Co-Chair of the Harvard Book Prize, Scholarship, and Mentorship program.  

Erica Ma



A graduate of Stanford University, Erica began her career in Silicon Valley at American retail chain Macy’s and world-renowned e-commerce company eBay. Erica later returned to Hong Kong to manage and operate CoCoon, the city's largest co-working space for startups.  At Cocoon, she helps run the Student Training in Entrepreneurship Program (STEP), which places students into internships at Hong Kong startups.  Her depth of experience in entrepreneurship and technology from the United States has helped her build a community in Hong Kong that is not only truly homegrown, but also focuses on international collaboration. 

Erica also currently lends her expertise as Technology Advisory Council Member to The Women’s Foundation, empowering young girls and women to realize their truest potential.  She is excited to offer her knowledge of business strategy, community building and fundraising to the young students of the Social Entrepreneurship Program this summer.


Stephany Xu



Stephany serves as a Senior Project Manager for the luxury brand Burberry, where she leads the execution of its architecture construction projects.  Since graduating from UC Berkeley with a BA in Architecture, Stephany has worked with international brands like GEOX and Converse to implement new construction designs in Hong Kong and mainland China. 

After obtaining a Certification for Corporate Sustainability and Innovation from Harvard Extension, Stephany imparted her knowledge of digital fabrication and 3D printing to young people as a workshop leader and guest university professor in Shanghai.

Stephany actively collaborates with Dim Sum Labs, a non-profit hackerspace that addresses the needs of the underserved creative community in Hong Kong by providing them with space, workshops and resources. Stephany looks forward to sharing her passion and more than a decade of experience in management and design.

Speakers and Workshop Leaders


Sarah Garner

Kai Tak Youth Rowing Club, UPenn, Olympic Medalist in Rowing

Bruce Au

The Hong Kong Jockey Club Charities Trust, MIT, Harvard Kennedy School

Amy Chau

Lensational and Enactus

Jeffrey Fung

Food Angel

Stephany Xu

Burberry, Dim Sum Labs, UC Berkeley

Stephanie Tan

The Kinnet, Table for Two, Claremont McKenna

Andrew Kwan

OutWhiz and Edore, Harvard, Stanford

Melissa Wu and Raymond Lee


Andes Leung

Run Our City

Roland Yau

CoCoon Ventures, Freshfields, NYU Stern

Theodore Ma

HK Science Park Board, CoCoon, Stanford

Lavina Tien, Airbnb, Stanford, Harvard Business School

Renée Boey

Baker & Bloom, Harvard, Cambridge

Erica Ma

CoCoon, eBay, Stanford

July 11, 2016 (Monday)

Introduction to Social Entrepreneurship; Microfinance; Passion and Purpose

  • Why is social entrepreneurship necessary and important?

  • What is social entrepreneurship and what forms does it take?

  • What are some successful models ad strategies?

  • What helps us discover our passions and purpose?

  • How can we channel our talent and interests to create a social enterprise? 

Speaker: Erica Ma

July 12, 2016 (Tuesday)

Leadership, Teamwork, and Tribes

  • Who are some models leaders and social entrepreneurs and what can we learn from them?

  • What is your own leadership style?

  • How do we collaborate and create tribes that share our values and create change on a wider scale?

  • How do we cultivate inner strength and resilience to cope with the confusion, change and disappointments that social entrepreneurs and innovators have to face?

Speaker: Sarah Garner

July 13, 2016 (Wednesday)

Creative Confidence and Design Thinking

  • What is design thinking -  a mindset and process promoted at the Stanford Design School and influential companies like IDEO? 

  • How can design help scale and deepen social impact? 

  • What is the role of user empathy in design? 

  • What is the importance of human-centered design?

  • How can you boost your own creative confidence?

Speaker: Bruce Au

July 14, 2016 (Thursday)

Launching a Successful Social Enterprise in HK; Social Impact Metrics

  • Learn directly from a university student leader about social enterprises that promote entrepreneurship and social innovation among youth.

  • How can collaboration among government, university, and private organizations help further your cause?

  • WhatWhat are the challenges and opportunities  Hong Kong presents?

Speaker: Amy Chau

July 15, 2016 (Friday)

Service Field Trip and A Social Enterprise Case Study

  • What different models are there for food assistance programs? 

  • What are the pros and cons of each?

  • What are the differences between non-profits and social enterprises?

  • What are examples of failed social enterprises?  What can we learn from their mistakes?

Speaker: Jeff Fung, Food Angel

July 16, 2016 (Saturday)

Technology and Social Innovation

  • How can 3D printing,wearables, intelligent machines, and other emerging technologies radically enhance what social entrepreneurs do?

  • What emerging technologies are shaping the future of social innovation?

  • Learn about 3D printing and design something yourself!

Speaker: Stephany Xu

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Baker & Bloom's signature inspirED Social Entrepreneurship day camp is based in Cocoon, one of Hong Kong's largest co-working spaces for startups and entrepreneurs. This program develops socially conscious leaders and equips students with the business and communication skills they need to design individual service projects.  


In Part I of the program, we teach students about the various facets of social entrepreneurship, such as human-centered design, business models, social impact metrics, and the use of emerging technology to innovate.  We also expose them to stories of inspiring changemakers to help students find passion and purpose.  By applying Harvard Project Zero and Stanford Design School learning and thinking strategies, students learn what it means to launch a successful social enterprise in Hong Kong.  Students employ the Harvard Business School case method, do hands-on volunteer work to develop firsthand knowledge and awareness about important social issues in Hong Kong.


In Part II, students deepen their understanding of business models and design, and learn about the use of social media to promote a cause, fundraise, or build audience and community, They also learn how to develop their ideas into projects that can enrich their personal portfolios and jumpstart their IB CAS or MYP Personal Projects.  Students have the opportunity to pitch their projects to a panel of social entrepreneurs and leaders in the business and non-profit community and gain exposure to creative and sustainable solutions. 


Join us for an exciting experience that will prepare your mind and heart for a purposeful, passion-driven life!

Part II

July 11 - 22, 2016

10:00am - 5:00pm

for ages 13 and above

Part I

Enrollment is Closed

July 18, 2016 (Monday)

Business Model Canvas; Successful Young Social Entrepreneurs

  • An introduction to the “Business Model Canvas” framework that many Silicon Valley startups and entrepreneurs around the world have adopted.

  • Learn about the components of a viable business model such as key products and services, key resources, customer channels, and revenue streams?

  • How can you apply this framework to analyze different social enterprises and create an effective project or even enterprise of your own?

Speaker: Stephanie Tan

July 19, 2016 (Tuesday)

Project Day; Rapid Prototyping

  • How can you apply the Business Model Canvas framework to create a sustainable, effective project that has a clear value proposition?

  • How does the innovative mindset of rapid iteration, field testing, and quickly evaluating results help launch a project?

  • How do you design and test useful prototypes?

Speaker: Andrew Kwan

July 20, 2016 (Wednesday)

Social Media and Social Enterprise

  • How do organizations use social media raise public awareness and customer interest? 

  • What are the strengths and weaknesses of different social media platforms?

  • How does the culture of sharing help create movements, change mindsets, provoke action?

Speakers: Melissa Wu and Raymond Lee; Andes Leung

July 21, 2016 (Thursday)

Pitching Workshop; Startup Ecosystem

  • What is a successful pitch?

  • How can a good pitch help you promote your ideas, find collaborators and secure support

  • How do you deliver a great pitch?

  • Get feedback from a startup angel investor who frequently judges pitch events.

Speaker: Roland Yau

July 22, 2016 (Friday)

Pitch Day

  • Why is social entrepreneurship necessary and important?

  • What is social entrepreneurship and what forms does it take?

  • How do you become a social entrepreneur?

  • What are some successful models ad strategies?

Judges: Roland Yau, Stephany Xu and Theodore Ma

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